Adnovate News will be published at: www.adnovate.com
Monday, July 25, 2011
Thursday, February 10, 2011
Adnovate improves position in ‘Magic Quadrant for Marketing Resource Management’.
Adnovate has been positioned in the 2011 Gartner Magic Quadrant for Marketing Resource Management.i)
Gartneri) evaluates vendors against market criteria such as ‘ability to execute’ and ‘completeness of vision’.
“We are excited with our position in the Magic Quadrant1) said Paul Broersen, Adnovate’s CEO. “This supports both our vision for continuous innovation and our focus on improving the marketing operation of international marketing organizations and retailers. Nowadays, MRM solutions are accepted and we are proud that we are being seen as one of the well-performing players in the MRM world.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in The Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, Praxis, Hays, AEGON, Valvoline, Manpower, Yacht, Philips, DAF and PLUS Retail.
For more information about Adnovate, please contact Paul Broersen, tel. +31 346 58 28 00
iGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 1 February 2011
1) The Magic Quadrant is copyrighted 1 February 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartneri) evaluates vendors against market criteria such as ‘ability to execute’ and ‘completeness of vision’.
“We are excited with our position in the Magic Quadrant1) said Paul Broersen, Adnovate’s CEO. “This supports both our vision for continuous innovation and our focus on improving the marketing operation of international marketing organizations and retailers. Nowadays, MRM solutions are accepted and we are proud that we are being seen as one of the well-performing players in the MRM world.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in The Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, Praxis, Hays, AEGON, Valvoline, Manpower, Yacht, Philips, DAF and PLUS Retail.
For more information about Adnovate, please contact Paul Broersen, tel. +31 346 58 28 00
iGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 1 February 2011
1) The Magic Quadrant is copyrighted 1 February 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Tuesday, March 2, 2010
AEGON chooses Adnovate to implement AEGON Brand Manager
AEGON has chosen Adnovate to implement the AEGON Brand Manager for its national and international communication activities. Brand Manager allows AEGON to monitor its corporate design style more carefully, organise traffic flows in the production of communication material more efficiently and ensure that centrally produced material is more easily accessible to multiple users. AEGON sees the possibilities for online coordination of the entire communications workflow in particular as an added value.
A comprehensive evaluation was undertaken before selecting a supplier. After fine-tuning the scope, AEGON’s requirements and wishes were catalogued. The entire process was overseen by NykampNyboer. On the basis of this, NykampNyboer recommended opting for Adnovate as supplier as it was found to be the best match for AEGON, both functionally and financially.
The AEGON Brand Manager was put into operation on 1 February.
Summing up, Peter Elshout, communications project manager, and Nicole Unterlander, corporate design manager at AEGON Nederland, said, ‘We are convinced that Adnovate has the technology, the knowledge and the experience for this project and that they can also help us to achieve our international communication objectives in the future.’
As Adnovate’s general director Paul Broersen puts it: ‘Our service is ideally suited for the situation as presented by AEGON because it can make the complexity involved in correctly observing brand and statutory guidelines so much easier to manage. By making an image bank, including a style guide, available online and being able to organise marketing communication projects online, we achieve transparency, speed and cost savings. Besides, this service is easy to roll out at AEGON’s overseas branches and organisations, and in a way that is affordable.’
A comprehensive evaluation was undertaken before selecting a supplier. After fine-tuning the scope, AEGON’s requirements and wishes were catalogued. The entire process was overseen by NykampNyboer. On the basis of this, NykampNyboer recommended opting for Adnovate as supplier as it was found to be the best match for AEGON, both functionally and financially.
The AEGON Brand Manager was put into operation on 1 February.
Summing up, Peter Elshout, communications project manager, and Nicole Unterlander, corporate design manager at AEGON Nederland, said, ‘We are convinced that Adnovate has the technology, the knowledge and the experience for this project and that they can also help us to achieve our international communication objectives in the future.’
As Adnovate’s general director Paul Broersen puts it: ‘Our service is ideally suited for the situation as presented by AEGON because it can make the complexity involved in correctly observing brand and statutory guidelines so much easier to manage. By making an image bank, including a style guide, available online and being able to organise marketing communication projects online, we achieve transparency, speed and cost savings. Besides, this service is easy to roll out at AEGON’s overseas branches and organisations, and in a way that is affordable.’
Adnovate in ‘Magic Quadrant for Marketing Resource Management’
Adnovate has been positioned in the Gartner Magic Quadrant for Marketing Resource Management, 2010. Gartner positions Adnovate in the ‘niche players’ quadrant. i)
“We are excited with our positioning in the Magic Quadrant1),” said Paul Broersen, Adnovate’s CEO. We feel this as a recognition of the direction we have defined the past years and that we are seen as one of the players in the MRM world top. Our goal for the forthcoming years is to further increase the growth of our position. We remain focused on improving the marketing operation departments of international marketing organisations and retailers. We recognise a growing interest in and acceptance of MRM solutions in these organisations.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, AEGON, Canon, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.
“We are excited with our positioning in the Magic Quadrant1),” said Paul Broersen, Adnovate’s CEO. We feel this as a recognition of the direction we have defined the past years and that we are seen as one of the players in the MRM world top. Our goal for the forthcoming years is to further increase the growth of our position. We remain focused on improving the marketing operation departments of international marketing organisations and retailers. We recognise a growing interest in and acceptance of MRM solutions in these organisations.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, AEGON, Canon, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.
iGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 19 February 2010
1)The Magic Quadrant is copyrighted 19 February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1)The Magic Quadrant is copyrighted 19 February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Friday, January 1, 2010
TomTom chooses Adnovate for roll-out of European POS campaigns
TomTom, the world's leading provider of navigation solutions and digital maps, has chosen Adnovate for the organisation of its trade network campaigns.
The Adnovate Service Platform enables TomTom to access an extranet, an image bank and an e-shop for POS material through a single platform, as well as affording it the opportunity to localise POS material with regard to language, visual content, products, etc.
With the Adnovate Service Platform going live, local trade marketers can order the POS materials necessary for a campaign, adjust them to their specific needs and have them delivered. In this way, centrally developed marketing materials are reused in a simple, efficient and locally relevant manner that puts the consistency of TomTom’s branding first.
Lyndal Newman, BTL Marketing Communications Manager Europe at TomTom, summarises this as follows: “By using the Adnovate Service Platform to manage our trade network campaigns, we work faster, more efficiently and with considerably less POS materials waste. More importantly, we are much more capable of supporting our trade partners with suitable and relevant marketing material where it is most important: on the shop floor.”
In the words of Paul Broersen, Adnovate’s general manager: “Our service is highly suited for a situation such as TomTom’s because it makes the complexity and frequent roll-out of trade campaigns in more and more markets and languages easily controllable in a quick and affordable way.”
The Adnovate Service Platform enables TomTom to access an extranet, an image bank and an e-shop for POS material through a single platform, as well as affording it the opportunity to localise POS material with regard to language, visual content, products, etc.
With the Adnovate Service Platform going live, local trade marketers can order the POS materials necessary for a campaign, adjust them to their specific needs and have them delivered. In this way, centrally developed marketing materials are reused in a simple, efficient and locally relevant manner that puts the consistency of TomTom’s branding first.
Lyndal Newman, BTL Marketing Communications Manager Europe at TomTom, summarises this as follows: “By using the Adnovate Service Platform to manage our trade network campaigns, we work faster, more efficiently and with considerably less POS materials waste. More importantly, we are much more capable of supporting our trade partners with suitable and relevant marketing material where it is most important: on the shop floor.”
In the words of Paul Broersen, Adnovate’s general manager: “Our service is highly suited for a situation such as TomTom’s because it makes the complexity and frequent roll-out of trade campaigns in more and more markets and languages easily controllable in a quick and affordable way.”
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