AEGON chooses Adnovate to implement AEGON Brand Manager

AEGON has chosen Adnovate to implement the AEGON Brand Manager for its national and international communication activities. Brand Manager allows AEGON to monitor its corporate design style more carefully, organise traffic flows in the production of communication material more efficiently and ensure that centrally produced material is more easily accessible to multiple users. AEGON sees the possibilities for online coordination of the entire communications workflow in particular as an added value.

A comprehensive evaluation was undertaken before selecting a supplier. After fine-tuning the scope, AEGON’s requirements and wishes were catalogued. The entire process was overseen by NykampNyboer. On the basis of this, NykampNyboer recommended opting for Adnovate as supplier as it was found to be the best match for AEGON, both functionally and financially.

The AEGON Brand Manager was put into operation on 1 February.

Summing up, Peter Elshout, communications project manager, and Nicole Unterlander, corporate design manager at AEGON Nederland, said, ‘We are convinced that Adnovate has the technology, the knowledge and the experience for this project and that they can also help us to achieve our international communication objectives in the future.’

As Adnovate’s general director Paul Broersen puts it: ‘Our service is ideally suited for the situation as presented by AEGON because it can make the complexity involved in correctly observing brand and statutory guidelines so much easier to manage. By making an image bank, including a style guide, available online and being able to organise marketing communication projects online, we achieve transparency, speed and cost savings. Besides, this service is easy to roll out at AEGON’s overseas branches and organisations, and in a way that is affordable.’

Adnovate in ‘Magic Quadrant for Marketing Resource Management’

Adnovate has been positioned in the Gartner Magic Quadrant for Marketing Resource Management, 2010. Gartner positions Adnovate in the ‘niche players’ quadrant. ⁱ⁾

“We are excited with our positioning in the Magic Quadrant¹⁾,” said Paul Broersen, Adnovate’s CEO. We feel this as a recognition of the direction we have defined the past years and that we are seen as one of the players in the MRM world top. Our goal for the forthcoming years is to further increase the growth of our position. We remain focused on improving the marketing operation departments of international marketing organisations and retailers. We recognise a growing interest in and acceptance of MRM solutions in these organisations.”

About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, AEGON, Canon, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.

ⁱGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 19 February 2010

¹⁾The Magic Quadrant is copyrighted 19 February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.