Adnovate has been positioned in the Gartner Magic Quadrant for Marketing Resource Management, 2010. Gartner positions Adnovate in the ‘niche players’ quadrant. i)
“We are excited with our positioning in the Magic Quadrant1),” said Paul Broersen, Adnovate’s CEO. We feel this as a recognition of the direction we have defined the past years and that we are seen as one of the players in the MRM world top. Our goal for the forthcoming years is to further increase the growth of our position. We remain focused on improving the marketing operation departments of international marketing organisations and retailers. We recognise a growing interest in and acceptance of MRM solutions in these organisations.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, AEGON, Canon, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.
“We are excited with our positioning in the Magic Quadrant1),” said Paul Broersen, Adnovate’s CEO. We feel this as a recognition of the direction we have defined the past years and that we are seen as one of the players in the MRM world top. Our goal for the forthcoming years is to further increase the growth of our position. We remain focused on improving the marketing operation departments of international marketing organisations and retailers. We recognise a growing interest in and acceptance of MRM solutions in these organisations.”
About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, AEGON, Canon, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.
iGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 19 February 2010
1)The Magic Quadrant is copyrighted 19 February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1)The Magic Quadrant is copyrighted 19 February 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
