TomTom, the world's leading provider of navigation solutions and digital maps, has chosen Adnovate for the organisation of its trade network campaigns.
The Adnovate Service Platform enables TomTom to access an extranet, an image bank and an e-shop for POS material through a single platform, as well as affording it the opportunity to localise POS material with regard to language, visual content, products, etc.
With the Adnovate Service Platform going live, local trade marketers can order the POS materials necessary for a campaign, adjust them to their specific needs and have them delivered. In this way, centrally developed marketing materials are reused in a simple, efficient and locally relevant manner that puts the consistency of TomTom’s branding first.
Lyndal Newman, BTL Marketing Communications Manager Europe at TomTom, summarises this as follows: “By using the Adnovate Service Platform to manage our trade network campaigns, we work faster, more efficiently and with considerably less POS materials waste. More importantly, we are much more capable of supporting our trade partners with suitable and relevant marketing material where it is most important: on the shop floor.”
In the words of Paul Broersen, Adnovate’s general manager: “Our service is highly suited for a situation such as TomTom’s because it makes the complexity and frequent roll-out of trade campaigns in more and more markets and languages easily controllable in a quick and affordable way.”
