Adnovate improves position in ‘Magic Quadrant for Marketing Resource Management’.

Adnovate has been positioned in the 2011 Gartner Magic Quadrant for Marketing Resource Management.ⁱ⁾

Gartnerⁱ⁾ evaluates vendors against market criteria such as ‘ability to execute’ and ‘completeness of vision’.

“We are excited with our position in the Magic Quadrant¹⁾ said Paul Broersen, Adnovate’s CEO. “This supports both our vision for continuous innovation and our focus on improving the marketing operation of international marketing organizations and retailers. Nowadays, MRM solutions are accepted and we are proud that we are being seen as one of the well-performing players in the MRM world.”


About Adnovate
Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in The Netherlands. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, HEMA, Kia, Yamaha, Praxis, Hays, AEGON, Valvoline, Manpower, Yacht, Philips, DAF and PLUS Retail.

For more information about Adnovate, please contact Paul Broersen, tel. +31 346 58 28 00


ⁱGartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, 1 February 2011

¹⁾ The Magic Quadrant is copyrighted 1 February 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.